Romain Jerome is well associated with the Titanic. JR CEO Mr Manuel Emch was in town recently and I manage to catch up with him to have a better understanding of the watches, the brand and the man.
Manuel was candid and he told me about how the brand has moved on from very negative vibes to what he calls positive provocation. To be different, one needs to be provocative but in a positive way. The brand chooses to use different materials like steel from the Titanic and moon dust and blend culture into their products.
I was interested in how the case of the Titanic DNA watches are made. Manuel said a piece of steel used to build the Titanic is the starting point. Melted down and mixed with more steel, the material is then shaped into the case and then treated to prevent further oxidation. Then it is coated with PVD to stabilize the material.
The next range is the Moon DNA range and I took to the Skylab. Limited to 99 pieces and coming in three variants, I like the steel version best. Well, Manuel tells me they managed to get their hands on some parts from the Apollo 11 and used it for the case.
More about lugs and a special collection of Romain Jerome watches in a follow up post. Thanks to the Hour Glass for arranging the interview.