SevenFriday - a rather odd name for a brand. But I guess if you wanted to make a seriously fun watch, why not give it a fun name too?
TGIF - Thank God Its Friday is probably the most apt description of the philosophy of the brand. Why have one Friday when you can have Seven of it in a week? Hence the name SevenFriday. The watch design gets their inspiration from industrial design - printing machines I believe. Comes in a square boxy shape, they have three lines the P1, P2 and P3. Featured here is the P2-1 Industrial Revolution.
The P2-1 comes with a dark grey PVD coated steel case, the ring is rose gold and gives a nice contrast. The seconds subdial (disc) is located at the 5 O'Clock position and the 24 Hours indicator disc at the 9 O'Clock. It also features an opening at 7 O'Clock to show off the balance wheel giving the watch a nice animation feel to it.
I am rather surprised by the level of finish for a watch in this price category. I think it is great value for money unlike many other Swiss brands who charge substantially more just because it is "Swiss Made".
I also like the Limited Edition P3-2 which comes with a Canadian wood case ring. Long sold out, I continue to hunt this one down. But from a legibility perspective, the Pure White is the one for me. For more information check out their website SevenFriday.