Some time back in 2009, I met a Singaporean watch enthusiast who wanted to start his own watch brand.
Reeds Tan started Reedsco shortly after our meeting. Prior to our meeting, Reed was already tinkering with customised timepieces. His earlier works were focused much on developing customised dial for timepieces with cushion shaped cases.
This timepiece comes with a customised python skin strap made by another friend of mine Jason of JnS. The timepiece comes with a screw-in crown for better water resistance.
He first started with a "rusty" dial type and then became more adventurous playing with different techniques and experimenting with different mediums. I actually purchased one of them "rusties" but passed it to a friend who had taken a liking of that special piece.
This is one of his later dials, having improved his technique to develop new texture. He tells me it takes it at least one to two weeks to experiment and through trial and error develop specific dial colours.
And the close up of the sandwich dial. Why sandwich you ask? Well the bottom base (white) is luminous and the top dial is textured and placed above the luminous dial like a sandwich. At night, the luminous bottom lights up.
According to Reed, he discovered the pyramid dial by accident. It was an experiment "gone wrong" but as with all good inventors, you make do with the circumstances and turn it around. Turn it around he did and he came up with "The Pyramid" dial.
And decently finished too. At least Reed is honest about his work. He tells you what movement he uses, where he sources it from. He does not use an unfinished movement, hide it under a solid case back and hope no one finds out. And oh... gives it a nice sounding name and makes it a Limited Edition and charges you an enormous amount of money!
These are trendy pieces and are good value for money. Reed makes them affordable - that has always been his goal. To make timepieces that are reliable and affordable. With his Reedsco range, he is fulfilling that dream.